What happens when two 20-year music industry veterans decide to team up and change direction at the same time the entire music industry decides to re-invent itself? JamSync is the result, a unique mixture of hi-tech and homey comforts, in a 1920's Tudor house on Music Row.
After searching for the right location for over two years, they found a building on Music Row that was previously an interior design firm's show room and headquarters. The layout was just right for their needs.
JamSync is the first Nashville facility conceived from the very beginning for mixing surround sound for music.
"In 1991 I built the first THX home theater following LucasFilm's specifications (it was the feature article in Audio Magazine, March 1991). K. K. and I decided to build JamSync along the same specifications," Silverman said. "It's very different from the typical recording studio control room. For one thing, the mix translates much more accurately from this environment to the home."
In case you haven't been to a hi-fi store (even Sam's Club) recently, its almost impossible to buy a plain old 2-channel system (stereo). The listening experience of over 30 million households has drastically changed over the last few years with the introduction of affordable multi-channel (more than 2 speakers) hifi systems. And it's a market segment that's growing by leaps and bounds.
Proffitt says, "We have heard the future and it's in surround. When I was beta testing Dolby's surround-encoding software I had the opportunity to remix several songs that I had originally done in stereo. When you take a great stereo mix and re-mix it into Dolby Prologic or discrete 5.1 channel surround, the difference is incredible - the music comes alive. You are enveloped in sound. Once you hear it, you'll never go back."